Restaurant Development · Operations · Investment
Building Asia’s Next Generation
of Restaurant Brands
We don’t just open restaurants. We build restaurant businesses designed to grow, scale, and succeed — across Singapore, Malaysia, and China.
Singapore · Malaysia · China
Firm Overview
Who We Are
NEOH Restaurant Builders is an independent restaurant development and operations company specialising in creating profitable restaurant businesses across Asia.
We help investors transform ideas into successful hospitality brands by combining operational excellence, commercial strategy, and disciplined execution — from boutique cafés to premium dining concepts and multi-unit restaurant groups.
Most firms stop at recommendations. We stay through execution — remaining embedded in the business from the first feasibility study to the day a fifth outlet opens its doors.
Our Signature Framework
The NEOH Restaurant Blueprint™
Every restaurant we help build moves through the same disciplined, six-step Blueprint — from the first investment conversation through to multi-outlet expansion. Select a step to see what it covers.
What We Deliver
Our Solutions
Ten integrated solutions across five pillars — the strongest results come from treating development, operations, and financial performance as one connected system.
Restaurant Development
- Restaurant Investment Advisory
- Restaurant Brand Creation
- Concept & Market Positioning
- Feasibility & Site Evaluation
Restaurant Operations
- Pre-opening Management
- Operations Excellence
- SOP Design, Front & Back of House
- Vendor & Purchasing Systems
Financial Performance
- Financial Performance Improvement
- P&L Management & Reporting
- Food Cost Control & Menu Engineering
- Budget Planning & Capital Discipline
People & Culture
- Leadership & Team Development
- Recruitment of Key Roles
- Staff Training Programmes
- Performance Management Systems
Business Growth
- Multi-unit Expansion
- Franchise Readiness
- Restaurant Turnaround
- Operational Audits
Regional Footprint
Markets We Serve
Deep, on-the-ground experience across three of Asia’s most dynamic F&B markets.
Singapore
Mature & High-StandardOperational discipline is non-negotiable. We focus on labour optimisation, space efficiency, and premium positioning to sustain some of the region’s highest costs.
Malaysia
Diverse & Fast-GrowingHeritage shophouses to modern malls. Our work often involves halal certification pathways and heritage conservation compliance for a multi-ethnic guest base.
China
Scale, Speed & DigitalWe engage as an established restaurant development company — not an individual practitioner — structured for institutional investors and hospitality groups.
Why NEOH
Why Partner With NEOH
Most firms provide recommendations. We build systems and stay involved through execution.
A Single, Accountable Partner
One company accountable for the whole build — concept, operations, and financial performance as one connected system, not three separate vendors.
Systems That Outlast the Engagement
Every SOP, training programme, and financial model is documented and handed over — designed to keep working long after our active involvement ends.
Genuine Regional Depth
Direct, first-hand experience across Singapore’s cost discipline, Malaysia’s heritage and halal considerations, and China’s scale and speed.
Our Leadership Team
Meet the Team
NEOH is led by a small team with a combined 70 years across five-star hotels, restaurant groups, and multi-brand hospitality operations — not a solo practice.
Sam Neoh
Founder & Managing Director
35 years in culinary & hospitality leadership. Career: Senior Cook → Corporate Executive Chef → Managing Director. Formerly Raffles/Swissôtel, The Fullerton, The Regent, Singapore Island Country Club, PS Café, 1-Group.
Reymen Suresh
Director of Business Development & Strategy
25 years in business development, financial analysis, and sales & marketing strategy. Formerly Hard Rock Café, Chili’s, TANGS, Gill Capital.
April Wong
Director of Restaurant Operations
10 years of front-line F&B leadership — outlet openings and operational streamlining. Formerly The Ritz-Carlton, JW Marriott Hotels & Resorts.
NEOH Restaurant Builders is the international development arm of K&S Hospitality Sdn Bhd, whose Hygge Group portfolio operates multiple F&B brands across Malaysia.
In Closing
Every Great Restaurant Starts With A Great System
At NEOH Restaurant Builders, we don’t simply help clients open restaurants. We help them build businesses that investors trust, customers love, and teams are proud to operate.
Let’s Build the Next Great Restaurant Brand Together.